Cahootify is a fairly new online platform that gives anyone who wants to join the film industry and opportunity to get ahead in their plans to do so. They’re there to make your ideas happen. Through Cahootify you can reach out to people that share your work ethic and determination to get thing done in order to gain help on your projects. This is a great way to network and find people with things in common with you. I see new friends on the horizon don’t you think!
The best thing about using Cahootify to network is you can recruit staff with the specific qualities you are looking for. The platform is home to those that are committed to working hard and show an immense passion for the projects that they are creating. Well, I suppose you’d expect someone who is creating a film to have a love for the ideas that they are bringing to life. That’s the beauty of this platform – it brings people who share this love together.
So, so far Cahootify is looking like a pretty good creation that provides amazing opportunities for the future directors and other minds behind films for tomorrow. There are other things though that are important when it comes to anything new – whether it be a new platform, idea or even a new film. That’s the marketing. You won’t get anywhere without the appropriate marketing to help boost sales or even potential customers, and subscribers etc. Social media is one of the biggest ways to market something online, I have already uploaded a post that includes a podcast about marketing on Twitter. Cohootify is already on this band wagon with their very own Twitter account in order to branch out.
But twitter isn’t the only social media platform that is any good for marketing, Facebook and Instagram both offer their own unique marketing possibilities. Instagram uses the common folksonomy hashtags as a way of reaching out to people who use or have an interest in the same sort of posts used on that particular hashtag. I have previously written a blog post about the taxonomies and folksonomies of Instagram which will give further detail on the use of hashtags and usernames as well as the best time to post on Instagram. Twitter and Instagram share a common positive about the use of hashtags – the hashtags allow you to branch out to people that may be interested in the same things but may not be on your friends or followers lists. This allows you to make new connections with the people that share your likes.
Facebook however is a little different though. If you want to market your things on Facebook there are a number of ways you could look at. Firstly, you could just do a regular post sharing a link or a picture that is representative of the brand and triggers peoples interests. The only problem with this would be the fact that is restricted to whoever is on your friends list. Another option is the way that Cahootify have done it. You can create a page with all your details etc. Once the page is created you can send requests to all your friends to like the page but if you also set you page as open then anyone who searches can also like the page.
However, it is suggested that ‘word of mouth’ is the most important way of marketing whether it be through conversations online or in person. This is suggested because in some cases customers value and believe what they have actually been told by a friend or family member over what is said online. This can generally be the case because of fake news stories that are occasionally published and posted to social media sites in order to cause a reaction with the public. Honestly, in a number of occasions I have been more inclined to believe what I have been told over something on the internet, I know this makes me seem pretty gullible – but I just trust my family and friends to be honest with me. So why not believe them?
It’s a very common thing for people to talk to each other about what they have seen and found interesting, or just discuss things that they like in general. I guess this is what makes ‘word of mouth’ such a good marketing technique. You don’t even necessarily have to wait for someone to start the conversations flowing for you. You could always instigate the whole ‘word of mouth’ chain reaction yourself to get the ball rolling.
As Cahootify has done, it’s important to have a presence on a number of social media platforms such as all the ones from above. This is important because not everyone uses every social media platform that is available. Therefore by branching out and putting your brand on a number of different platforms then you are able to access more people in your target audience. This is something Cahootify appears to understand as the brand is available on all the platforms that have been discussed in this post. On each platform they are accessing more and more potential film makers and therefore increasing the number of people using and talking about Cahootify.
Personally I believe that Cahootify is a very good platform for all those potential film makers. It gives them an opportunity to get a head start in the idea of professional work and allows them to work with other people with similar passions and ideas as them. The platform also gives them the opportunity to explore and work with their own ideas, work on showing them in suitable ways for an audience and work on perfecting them in way that their happy with. It is nice to see that there is a platform out their that helps to push people to work on their creative flair.
If I were to offer any suggestions to the minds behind Cahootify, I would suggest that they hold their own annual film festival. Maybe do a day where they introduce the company and tell new potentials about what the company can offer to them. This may be something that encourages them to then sign up to be a member of the Cahootify community and put themselves out there. Another day could be dedicated to showing films that the members of the Cahootify community have been working on together and therefore giving them a head start in getting their work recognised. This will therefore allow them to feel good about their own work. There could even be awards given for things like best film, best sound track or even best use of effects. As well as maybe even getting some feedback on their work to allow them to keep improving.
So finally, on a whole I believe that Cahootify is a brilliant platform that allows for people to develop their creative ideas amongst people that share their views. So if you’ve taken the time to read the entirety of this post and you haven’t yet gone and made yourself a cahootify account. I would suggest that if the idea of making your ideas come to life with people that also enjoy doing this, then go do it!